Heather Hopkins, VP of Research for Hitwise UK
March 12th, 2007 by Claire
In this role, Heather analyses the trends affecting businesses online and worked with Hitwise clients to identify opportunities and threats to online business growth. Heather writes regular Insight reports on the gambling, travel, search and retail sector, covering affiliate marketing, search and audience profiling, She is a regular speaker at industry conferences and is quoted regularly in trade publications, including NMA and Marketing as well as the dailies including the Financial Times, the Evening Standard and the telegraph.
Prior to joining Hitwise, Heather was a Vice President with Dalbar, a market research firm in Boston, Massachusetts and Toronto, Ontario.
Heather will be holding a workshop at the DFDS Seaways a4uEvent:
Online Travel Trends and Best Practices for Online Customer Acquisition
Hitwise will provide an overview of the trends affecting travel companies online including analysis of the winners and losers in attracting website visits and consumer search behavior. Through a series of case studies, Hitwise will also provide competitive intelligence on the online customer acquisition tactics of leading travel and retail players online focusing on search and affiliate marketing.
