DFDS Workshop - Neil Halpin, Yahoo
February 28th, 2007 by Claire
Name: Neil Martin Halpin
Website: www.yahoo.com
Areas of Expertise: Yahoo Search Submit Pro and Yahoo Sponsored Search products.
Prior to joining Overture Services, now known as Yahoo Search Marketing, Neil used his language skills in a number of teaching positions as well as marketing positions in the German online travel market.
At Yahoo Search Marketing , Neil has been instrumental in growing Northern European revenue as an International Traffic Manager, handling clients in the UK, Ireland, as well as the Netherlands. More recently, Neil has assumed the lead Technical Account Management role within the Pan-European Search Submit Pro team. In this capacity, Neil works directly with top-tier clients (direct, SEM, and agency) implementing, managing, and optimizing XML feeds for Yahoo’s paid inclusion products.
With deep knowledge of the inclusion marketing strategies of many of Europe’s largest and most important brands, Neil is happy to provide advice to any marketers wanting to learn more about how Yahoo Search Submit can help them achieve and surpass their business goals.
